Get email marketing to account for 25% of your revenue

Discover and fulfill your growth potential through email marketing. The channel is designed to create engagement, boost conversions, and promote long-term customer loyalty.

Why should I invest in email marketing?

Email marketing remains one of the most effective tools for engaging with customers and driving sales. Here are the key reasons why investing in email marketing can transform your business: 

High ROI

Get the highest return on investment compared to other marketing channels.

1:1 communication

Reach your customers directly in their inbox and create a personal and direct line of communication.

Cost-effective

Invest in an affordable and scalable channel that “only” costs your time regardless of your volume.

Measurable results

Easily track metrics such as open rates, click-through rates, and conversions to measure the success of your campaigns.

Customer retention

Build long-term relationships with customers through targeted and personalized email campaigns.

Automation

Save time and increase efficiency with automated email workflows that nurture leads and drive sales.

Numbers that are worth noting

158%

Increase in email revenue

15,1

Average ROI

24,5%

Revenue comes from email

How to Succeed with Email Marketing

E-Email marketing is one of the most personal, effective, and direct channels you can use if you want to engage with your customers.

By customizing your content, it is targeted to precisely the customers you want. This makes it easier to get qualified leads, follow the customer journey, and optimize your sales.

When it comes to email marketing, there are some points that are in focus:

Strategy: Develop a clear and targeted email marketing strategy
Technical setup: Set up integrations and segments
Copy & design: Create engaging and persuasive content
Campaigns: Send regular messages to your audience
Automations: Send targeted emails tailored to specific behaviors
Lead generation: Increase the number of potential customers to reach out to
Segmentation: Group your leads so you can provide them with the most value
Analysis: Analyze data to optimize and improve the campaigns

How to Get Started with Email Marketing

Email marketing is one of the easiest marketing channels to get started with, yet it is also the hardest channel to succeed in. This is due to the countless aspects you need to manage effectively. So how do you get started?

You can take one of two paths: either handle everything internally without assistance or outsource all or part of the task to a dedicated agency.

How to Get Started with Email Marketing

You can take one of two paths: either handle everything internally without assistance or outsource all or part of the task to a dedicated agency.

Without assistance

With assistance

How we can help

Do you want a smooth start to your adventure or an upgrade of your outsourcing? We at Poetype have created a unique process that makes you feel secure throughout the entire journey.

Do you want a smooth start to your adventure or an upgrade of your outsourcing? We at Poetype have created a unique process that makes you feel secure throughout the entire journey

STEP 01 /

Start-up meeting

Before the collaboration begins, you and the potential team meet to clarify specific needs and wishes for the work.

STEP 02 /

Teams or your own specialist

Depending on the kick-off meeting, we assemble the perfect combination of skills to meet your specific needs.

STEP 03 /

Onboarding

We map the customer journey, create a six-month plan, define the tone of voice, set goals, migrate your current setup, and establish integrations.

STEP 04 /

Content plan

We create a plan for the month’s campaigns and automation work, where you can share your wishes.

STEP 05 /

Execution

When we have everything in place, we roll up our sleeves and ensure that everything is produced before the deadline.

STEP 07 /

Customer portal with dashboard

Get a complete overview of performance for both campaigns, automation flows, and deliverability in a dashboard developed for you.

STEP 08 /

Monthly meetings

Every month, we review the collaboration and development, where you will understand what and why things happen and what we recommend the focus should be moving forward.

We are experts in

Are you dreaming of an email strategy that not only works but also generates plenty of leads and sales? We have extensive experience in the industry and a number of successful cases behind us. Book a meeting and find out how we can help you move closer to your dream.

Who?

We are a marketing agency that strives to be the best in our field—namely, email marketing. With our professional background and experience, we are ready to help your business get started on achieving your goals.

What?

We can deliver everything in the process—from developing strategies and analyses to copywriting, email design, and performance reviews. We are with you every step of the way in the process so that your business can achieve results. With a collaboration with us, you will experience honest communication and transparency throughout.

How?

Our skilled email marketing specialists are ready to assist your business throughout the entire process. Your company—and your goals—will be the focus when creating a plan for the collaboration.

We create award-winning email campaigns

Email marketing can be a beautiful story of increased customer loyalty, conversion rates, and lifetime value, but it requires blood, sweat, and tears.

Went from intuition-based to data-driven

Before our collaboration, Myselfie operated without a clear strategy and acted without any definite plan – we changed that.

From rejection in Shark Tank to a roaring success

Basic+Ally was drowning in operations and tasks they weren’t skilled enough at, which slowed their growth and made their journey less special.

Do you need a push in the right direction?

Get a complete and free review of your email setup and potential. Here, we will go through your account from A to Z and provide our best suggestions on how you can optimize your work and achieve your goals, whether it’s revenue, customer loyalty, or something entirely different.

Why our clients love us

It has been a game changer for us to have Poetype. Without them, we wouldn't have started with email marketing. I don't think we would have continued if we hadn't had a provider like Poetype.

Thomas BennedsenCEO

Poetype is an extremely skilled email agency. The entire team behind Poetype is extremely professional, and they really know how to strategically set up an email strategy that delivers results. Moreover, I have never experienced a partner that communicates, helps, and guides so well on all aspects of marketing.

Mike HorupDirector & Co-owner

Performance has been top-notch, and the team is always available and responds quickly. Poetype is much more than just an 'email agency.' They constantly look at the bigger picture and are not afraid to roll up their sleeves when something needs to be done.

Jakob KjærgaardCEO & Founder - Brugte Ski

6 out of 5 stars for Poetype! When we switched from another email agency to Poetype, it was not only a choice of a highly skilled team but also a choice of a team with great energy. However, the concern was whether they could maintain that energy and focus when it became routine! Now, well into our collaboration, we are incredibly impressed by the energetic effort they put in—focusing on KPIs and ongoing optimization. It is a clear advantage to have our own email data dashboard/tracking tool with live data, which gives our brand team insights to develop new content. I would recommend Poetype to anyone looking to 'power up' their email marketing.

Mikael MohrZEO, Zentabox

Tidligere

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Why Choose Us?

We tailor agreements to fit your business precisely. We take your business seriously, and it is important to us to target your marketing so that you achieve the results you strive for. We are honest in our approach to collaboration.

Based on thousands of emails sent, we have a keen eye for development and are ready to help. We are with you every step of the way—from start to finish!

We are a marketing agency focused on trust, honesty, and, above all, our clients. It is deeply ingrained in our DNA to provide a service that goes above and beyond the ordinary. Would you like to know more about who Poetype is?

Meet our specialists

The pursuit of knowing as much as possible motivates me. I love to optimize and always strive to deliver the best results for our clients.

Oliver SeiffertCEO and partner

I am a huge email and business strategy nerd, motivated by the never-ending quest to deliver the absolute best product to our clients. That’s why I never stop innovating, testing, and staying updated on everything happening in the industry.

Mikkel LundHead of Product

For me, it is a pleasure to help our clients maximize their email marketing potential. I am passionate about crafting strategies, designing campaigns, and implementing automations that enable clients to achieve their desired results.

Katja PedersenEmail Marketing Specialist

I am passionate about the details and overall feel of email marketing. I love helping my clients reach their goals. I don't see obstacles, but solutions along the way.

Kathrine SvanborgTeam Lead

I am a passionate Email Content Creator with a creative and visual approach. I am dedicated to creating content that captures and holds the recipient's attention. I combine copywriting and graphics to create a cohesive and engaging experience. For me, it is important that each email is not only read but also remembered and acted upon.

Isabel GrønnegaardSenior Email Content Creator

Tidligere

Næste

Info@poetype.dk